five ways to market your startup with little or zero budget
This is a dream come true, you are certainly excited.
You may even have one or two customers.
But the hard part is: how do you go from having a few customers to having enough to sustain your business and drive its growth?
Of course, your sales team will play a huge role in the process, so hire employees wisely.
But you also need a steady flow of leads that you can provide to your sales staff.
Where did these clues come from?
They are likely to come from the marketing efforts of your company.
It would be great if there was a simple formula that indicated that if you were spending $ X on marketing you would get a Y thread.
Alas, this is not the case.
This is especially challenging when you don\'t have millions of dollars in wind investment to test every marketing whim and fantasy.
For most start-ups, every dollar you spend is painful.
By analyzing, an unfortunate consequence may be paralysis. -
You\'re not sure where or how to invest in marketing money, so tend to do nothing, hopefully the best.
At present, marketing is the most important thing for me.
My company Torsh is an educational software company that produces talents and is an online platform for teachers\' professional learning and development
Gain insight into the recruitment process for marketing professionals to drive our business forward.
Keep in mind that we have been on our journey to start a business for six years.
If you\'re just starting work, chances are you don\'t have enough budget to hire a full time employee
People of time, and have no money to invest in marketing plans that may or will not move needles.
So what can you do in the meantime?
Here are five simple, direct
Come up with ideas on how to market with little or no budget.
Do some real thinking about your brand and your message and try to be consistent.
Take the time to really think about who you are, who your customers are, what you want your brand to represent, and what your information should be.
This is a very simple marketing roadmap.
Then stick to it.
A few years after entering our business, we conducted a marketing audit and found that we have started using a variety of label series over the years.
Our website said one thing, and our print said another thing. We had t-
Shirts printed for the meeting and shirts that convey another message.
It seems obvious;
But when you\'re playing with thousands of balls and your hair is on fire, it\'s easy to ignore these details, especially if no one \"owns\" the marketing/communication section of your business.
When you\'re ready to start a business, stop and take a moment to really focus on your brand and your message.
If you have already started, please schedule some time to finish as soon as possible.
This will save you time and deterioration (
It could be money)down the line.
Never underestimate (free)
I am proud to say that our current customers are the number one source for our new leads.
We have great products but it\'s just part of it.
We have a great team. -
Sales and customer management--
Work hard to make our customers happy
In fact, we listen to our customers.
When they have ideas or suggestions on how to improve our platform, we bring these feedback directly to our development team.
Of course, not all ideas are adopted.
But enough thought is that we have gained a reputation for responsiveness, which makes our customers happy.
Happy customers tell their friends and colleagues about us.
This kind of word-of-mouth marketing has no cost for us.
Always keep in mind that after a customer signs a contract, how you treat them is important and positive relationships are worth it in marketing gold.
Don\'t forget to consider SEO (SEO)
When you build your website.
When we design and build the first version of our website, we do not consider SEO.
Your site looks great and user friendly, but if a prospect has never seen it, it\'s actually quite useless.
Yes, when people enter the name of our company on search engines, we show up.
But what if they enter something like \"Teacher Professional Development Tools.
\"Will our company be on the first page of Google?
Unfortunately, in the early days, the answer was No.
We have to hire an SEO specialist and then he has to do a full job both before and after
End the review of our website and see how we can optimize search engine optimization.
In the end, we made all the changes to the audit proposal.
However, if we think about SEO in the first place, we can avoid a lot of extra work.
Focus on social media.
Every post is important and should be in-brand.
Social media can sometimes be rented out to the lowest man or woman on the totem pole without supervision, but this can be a mistake.
Social media needs consistency and focus.
Make sure that content posted across channels is aligned with your brand.
Make sure the writing is in-
Have you ever visited a company\'s Facebook page and was completely shut down by what was posted there? I have.
I would hesitate if I saw typos, sophomore writing and overall lack of expertise.
Do I really want to spend money in this company?
You will be very busy.
But check your social media regularly to make sure it\'s on track and make sure it reflects your brand exactly.
If not, make adjustments before further damage.
Use your local startup ecosystem and network like crazy.
We don\'t have PR staff in our staff, and we don\'t have an external agency at the moment.
However, I have various opportunities to interview or contribute to various publications.
This is because I have worked very hard to integrate myself into the vibrant tech community in my company\'s new Olin hometown.
I was involved in the community, I was constantly networking, I was a special speaker for the event and I was involved in charity.
Although the work is very busy and has the same harsh family life as my wife and three young children, I rarely refuse the opportunity to spread information about my company.
For example, in 2016, I was invited to the top pitch competition in creative village-Kurt pitch, which exposed investors and the media to start-ups from emerging markets.
Part of NOEW (
New Orleans Entrepreneur Week)
It was held in New Orleans just before Collision\'s annual technical meeting.
It\'s time to prepare.
At this time, I feel that this is a more important task to interfere with my actual business.
But I did it anyway.
As a result, I met an editor of Forbes who invited me to contribute to this blog you are reading.
Any tips I mention here don\'t necessarily open the door to new customers.
When you invest your energy, energy, and time to build a marketing foundation for your startup, have realistic expectations.
It is essential to remember this foundation.
First of all, it will provide valuable clues to your team to help you drive your initial growth.
Second, it will prevent you from losing interest from potential customers who may be shut down for sloppy or unprofessional marketing information.
Finally, when you can afford it
Time marketing/communication/PR professional who can really focus on taking your company to the next level.
They don\'t waste time and money taking things apart and rebuilding that could have been done correctly.