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intel to print logo on inside of barca shirts

by:QiMeng     2019-09-25
As part of the unique sponsorship agreement, the logo of computer chip maker Intel will be printed on the inside of the shirt of the Barcelona players.
Hopefully, Intel\'s internal brand will be revealed when a player holds up his shirt to celebrate.
But Barcelona officials said at a news conference that Barcelona stars like Messi and Iniesta are not obliged to show the sign.
Manel Arroyo, the club director in charge of media and sponsorship, declined to disclose the income of the four players.
A year\'s deal is worth it.
However, Spanish media and Forbes magazine estimate Intel will pay about £ 15 for the deal.
This is Intel\'s first foray into football sponsorship and as part of the partnership, the company will provide technology for players and coachesup.
Deborah Conrad, Intel\'s chief marketing officer, said: \"We don\'t want players to have any obligation to display a specific number of logos, but we know that such a goal celebration is an important part of sports culture.
\"The logo of Qatar Airlines will remain outside the player\'s shirt.
Barcelona is the second one.
The richest football team in the world earns 384 pounds a year.
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