Cangnan County Qimeng Clothing Co.,Ltd

Life Is (very) Good for these brothers

by:QiMeng     2019-09-05
Bert and John Jacobs have the dream jobs that the rest of us dream.
They wear shorts, sandals and T-shirts.
Wear a shirt at work and play extreme Frisbee at noon break.
They brainstorm on beer and sandwiches, and their marketing philosophy is to host an outdoor festival to get people to know their brand.
Oh, they made millions.
So no wonder their business, life is beautiful, with the trademark slogan \"Do what you like, like what you do\", its logo is happy --go-
Lucky sketch with a smile.
\"We just wanted to have fun and make some money, which sounds pretty old-fashioned, but spread the good atmosphere,\" Bert said . \".
\"It has been solved so far, which is cool.
\"So far, for these sales starting from Boston suburban Needham-
The shirt behind a van now runs millions
$ Outdoor clothing company.
Jacobses gave up advertising, but relied on word-of-
They hold some charity festivals in New England every year.
\"We are happy with success, but to be honest, we are not surprised by Jack\'s popularity,\" John said . \".
\"He makes you feel good.
\"Jack\'s company is free.
The outdoor mascot with active thinking to colorful T-
Shirts, hats and other outfits, from hiking, playing tennis, to eating watermelon, to sitting lazily in the Adirondack chair, with a cold chair next to it.
He was born 11 years ago and took his name from the nickname of Bert, 40, and John, 37, in high school ---
The play of their last name
\"Jack is our leader!
\"Bert recently cried in an interview at the company\'s new creative headquarters in Toney Newbury Street, Boston.
It took the brothers five years before Jack.
Shirts on university campus
They go out for about six weeks at a time and eat peanut butter and jelly sandwiches and sleep in T-
Their Plymouth travelers have shirts stacked on their backs.
\"It\'s interesting, but it\'s not sustainable,\" said Bert . \" He majored in communication at the University of Villanova.
Between the two road trips, the two will return to the Boston area to host a bucket party for their friends and brainstorm on the next idea.
\"After five years of road travel, we only have $78 in the bank,\" Bert said . \".
\"We have either solved the problem or we have to find a real job.
\"The Brothers see businesses like Nike, swoosh and polo player as models of clothing companies that sell lifestyles rather than just products.
John graduated from the University of Massachusetts with a degree in arts and English, and he worked with Jack to design him as a symbol of outdoor culture and simple life.
When Jack said \"life is good\" under his image, he was put on T-
At the street trade fair in the fall of 1994, the shirt was put into trial operation and disappeared in a few hours.
\"We know we found something by chance,\" Bert said . \".
\"Then we will take them to Cape Cod and people will ask, \'Does Jack have ice cream? Will he be roller skating? We have received a lot of feedback. It was awesome.
\"Consumers identify with brands that make them feel good,\" says Greg Kahn, director of marketing research at Ashton Brand Group in Charlotte. C.
\"Depression will not be sold unless you are Pfizer,\" Kahn said . \".
\"Everyone wants to feel better and they buy things they think will make them feel better.
\"Life has been wonderful since 1994, with sales growing from $80,000 a year to the $55 million expected this year, with the number of employees increasing from 3 to 170.
Goods are sold by retailers across the country, and last year the company created an international department to sell clothing in 10 countries, including Greece, Japan, Mexico and Germany.
As the company grew, the brothers vowed not to be like another New England duo, all spreading good cheers: Ben and Jerry.
Ice cream makers sold their companies in Vermont to Unilever.
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