once men-centric, under armour now marketing hard to women
A company known for making boxers.
Underwear, sneakers and other sports equipmentdrenched men --
Women are now trying to improve their favor.
Baltimore sportswear recognized by Uber
Men\'s quarterback Tom Brady has given himself a lot of estrogen through the \"beautiful things\" marketing campaign.
With the launch of online and new ads in April, the ambitious effort claimed to be \"redefining female athletes \".
There is a @ UAWomen account and a dedicated Facebook page on Twitter (
There\'s a lot of pink)
Therefore, women particularly attracted by the sharing culture on websites such as Pinterest can exchange impressions with other sports girls.
The company launched a new yoga series this summer and said it was re-designing spoprts bras and underwear.
But in recent armor there will be branded female athletes, the Athleta of lulululemon.
Companies known for catering to men sometimes encounter resistance when trying to get women to join.
Despite the sales of new Lego girls
The number of friends focused on Lego toys has surged, and feminists and other consumer advocates have criticized the products for reinforcing stereotypes.
As of now, there does not seem to be this issue with Under Armour.
According to a measure by YouGov BrandIndex, young women between the ages of 18 and 34 have recently seen a rise in perceptions of the brand.
Earlier this month, perception reached its highest level in nearly four years, according to YouGov.
The index reached 49 points in the range of negative-100 to 100.
Zero second means that emotions are also positive and negative.
What\'s more: After the slavery controversy, retailers are eager to provide women with fashionable fitness clothes, and Adidas pulls down the laces.
Does anyone buy new Nike shoes? )