pepe jeans says it with \'dhoom 2\'
Mumbai: London Pepe Jeans has signed up with Yash Raj production company Dhoom 2 and has launched an exclusive range of products including costumes and accessories worn by actors in the film.
Chetan Shah, national head of Pepe Jeans London, told DNA Money: \"This is the first time Pepe Jeans has been bundled with any movie anywhere in the world for merchandise sales.
We are an exclusive brand partner for Dhoom 2, selling, producing and selling things like ashwaya Rai, herritik Roshan, abischuk Barch
The collection has been named D: 2.
Whether the film is spread all over the world, we will also launch the D: 2 series there.
He added: \"The film will be released in November 24 and consumers will feel the film and the product at the same time.
If the content of Dhoom 3 is consistent with the brand image of Pepe, then we also want to launch the product of the film.
\"These products are sold in 70 Pepe stores in India.
Products include clothing, headscarves, metal accessories, hats, etc.
Price range of T-
The shirt starts at RS 599, the shirt starts at RS 899, the jeans start at RS 1,999, and the cargo pants start at RS 1,799.
For women, it is 100 rupees less than men\'s supplies.
\"We plan to spend more than Rs 1 on marketing plans to promote this range of products.
\"The marketing plan will include television commercials, billboards, and printing of magazines and newspapers,\" Shah concluded . \".