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ralph lauren\'s native american ads reveal sad truth about the fashion world

by:QiMeng     2019-09-01
Clothing firm Ralph Lauren posted online ads for its RRL series last month and was heavily criticized by Native Americans.
The image of the ad is back to the Old West, with Henry\'s jersey and country jeans presented in faded dark brown tones.
Although the band and the \"west-
The other page is an American native with a feather headdress and a rifle on his leg.
Another page describes a stooge Indian with dark skin, hair weaving, suits and shoes --and-vest combo.
Critics have accused the ads of simplifying people, even the entire culture, into simple marketing.
Many people called for a boycott. Dr.
Adrienne Keane, a postdoctoral fellow and Cherokee national citizen, wrote in a post on today\'s India media network that Ralph Lauren had reached the \"new low \".
\"Ralph Lauren has been doing this all his life,\" Ruth Hopkins, a 30-year-old writer who lives on the spiritual Lake tribal reserve in North Dakota, told Huffington Post.
\"He is a repeat criminal.
Obviously, cultural funding is his business.
After the protests, the company removed the images from its website and apologized.
This episode cleverly sums up the fashion and pop culture issues that have caused heated debate in recent years.
Many people still seem bound by the idea of a romantic Old West-
This is the time for the death and slaughter of the Native American population.
The Cowboy and Indian films of the 1950 s, based on centuries of stereotypes, consolidated these metaphors in modern American culture.
These movies make a mess of the traditions of countless tribes, often depicting Native Americans as primitive, even cruel beasts.
Indigenous peoples are at best portrayed as noble barbarians, poor figures who have not yet been destroyed by the \"civilized\" world.
At the same time, real
The meaning of life attached to certain objects, customs and historical figures is distorted or lost, while white Americans are largely neither aware nor concerned.
Take the war hat as an example. it\'s a feather headdress worn by soldiers or leaders of many Native American tribes.
Each feather is acquired through sacrifice or heroic action, which makes the hat a sign of great respect.
But at the Secret fashion show in 2012 Victoria, supermodel Carly Closs strode down the runway in underpants, tight bra and huge war hat --like headdress.
Chanel put a headwear on the runway in 2013, and Farrell Williams wore a headwear on the cover of Elle UK in 2014.
Every event was quickly bounced back.
Such a cliché image is something that many local American fashion industries want to surpass.
\"That\'s what the mass society thinks,\" said Bethany Yester, 26. year-
Old fashion designers and members of the Crow and Northern Cheyenne tribe.
\"They thought of tents, headwear and feathers.
The yellow tail grew up on the Crow Indian reserve in Montana and she wanted to use her B line to bring authenticity to Aboriginal fashion
The yellow tail that will be released in spring.
Her clothes are modern, adopting the classic design of her culture, adapting the works of her ancestors to the works of the 21st century ---
For example, based on the design of her great work
Grandmother lives in the 19 th century.
\"Our original design was purposeful,\" she said . \"
\"Color, design ---
Everything has a specific meaning and spirit associated with it.
Patricia Michael, 48year-
The American indigenous old fashion designer, who appeared on Bravo\'s \"Project Runway\" in 2013, told Huffington Post what she thought police should not use in their designs.
It should come down to consideration and taste, she said, adding that if there is no
In the past, local American designers who were in trouble only cooperated with local American designers who knew about culture, and everyone would benefit.
\"I will not carry the Pope\'s hat and put it on the runway,\" said Michaels, based in New Mexico . \".
\"As a designer, I think this is the source of taste.
Do you really want to put a war hat on a female model?
It\'s shameful if you don\'t respect other people\'s culture.
When Michaels describes her design, it\'s clear that everything makes sense.
Her \"elk antlers corner\" strives to portray the beauty and elegance of aboriginal hunters and animals that give them life.
The \"ink drop top\" on silk charmeuse represents contaminants that have been invaded oncepure waters.
A mobile hand
The painted organza skirt symbolizes Michael\'s ancestral years of observing and protecting nature.
Meanwhile, Ralph Lauren\'s \"Bonny jacket\"-
A project that appeared in the controversial RRL ad last month, and a project with the same name as the Midwest tribe ---
Described in the ad as \"a faithful wool/nylon jacket that imitates the 1930 sports jacket.
\"It is not clear whether there are any bonians who have played a role in designing this jacket.
Searching for \"Bonny\" on Ralph Lauren\'s website now has no results.
The famous designer behind his brand of the same name established his fashion empire in the classic American image, arousing the idyllic American dream.
Many of his brand designs have been successful in this regard. -
From polos to denim overalls--
His Navajo prints popularized many native patterns in the 1980 s.
But where is the line between celebration and appropriation?
Last year, Ralph Lauren released another series that drew some attention.
It has many images of Native Americans like headwear and totem poles.
A representative of Ralph Lauren declined to comment on the article.
However, in an interview with The Associated Press on last June, Lauren himself talked about his love for American native aesthetics.
The designer reviewed his years of growing up in Bronx, New York.
\"I was inspired by the United States, inspired by the West, inspired by Adirondack, inspired by Africa --
American soldier-
The life I see-
Lauren told The Associated Press: \"Native Americans.
\"I saw a different world and I was inspired.
Clearly, the aesthetic of Native Americans is an important part of Lauren\'s life.
He\'s at Double RL Ranch in Colorado.
Tents and artwork are everywhere, and there is even a vintage photo of an unknown Native American child.
After broadcasting the ranch on the Oprah Winfrey Show in 2011,
Jessica Metcalfe wrote on the blog beyond barkkin that the photo is called \"the final form of embezzlement \".
\"The little girl was alone,\" Metcalfe wrote at the time . \".
\"She is someone\'s daughter, sister, Andy, niece, mother, cousin, granddaughter, grandmother.
\"There is a general idea that Native Americans have become the past,\" said Kim TallBear, professor of anthropology, Native Americans and Indigenous Studies at the University of Texas in Austin.
The idea that Indians no longer exist makes it easier for society to ignore their voices.
She said the cultural performance of the Indians was always concentrated in the past, just like the Cleveland Indians and the NFL teams in Washington.
\"There is a national illusion that we are all dead and all gone,\" said Tarbell, a member of Seton Wahpeton orat, South Dakota.
\"We are living people in the present.
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