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rio 2016: ryan lochte loses all four major sponsors in wake of olympic scandal

by:QiMeng     2019-09-03
Olympic swimmer Ryan Lochte lost all four major sponsors, including Speedo USA and Ralph Lauren, a few days after admitting he exaggerated his story of being robbed at gunpoint during the Rio Olympics.
The false robbery embarrassed the host city, angered local police and the government, and led news reports of the first Olympic Games in South America, causing the US Olympic Committee to apologize. Lochte, a 12-
Last Saturday, in an interview with Globo TV, Brazil\'s largest television station, the medal winner of time Olympics apologized.
\"I didn\'t lie to a certain extent,\" he said . \". \"I over-
Exaggerated what happened to me.
\"Within hours of the end of the games, Speedo USA issued a statement saying it would abandon Lochte and donate $50,000 to save Speedo\'s global charity
\"Speedo USA today announced the decision to end its sponsorship of Ryan Lochte,\" the company said in a statement . \".
With the opening and closing ceremonies of the Rio Olympics, Team USA Ralph Lauren removed gold medalist references from its website last week and announced on Monday that the Olympics would no longer be held
Special deal for Lochte and other athletes wearing Ralph Lauren
Olympic brand goods.
S. retail giant Macy\'s also said it would complete marketing for the Rio Olympics, including swimming stars.
Holly Thomas, Messi\'s spokeswoman, said in an email: \"With the end of yesterday\'s Olympic Games, we are shifting all the Olympic vision and we are entering the autumn fashion message . \"mail.
Hair removal brand Syneron Candela ended its partnership with Lochte just four months after appointing its global brand ambassador for one of Lochte\'s products.
\"We wish Ryan all the best in his future endeavors and thank him for taking the time to support our brand.
\"Japanese mattress maker Airweave said last week that it would support Lochte, but said on Monday that the company decided not to renew its contract, which was made for 2016 Olympic Games in Rio.
Sponsorship and endorsement deals usually include \"ethical terms\" and sponsors can terminate the deal ahead of time if they feel athletes are not performing well in public.
Lochte said in an email that he respected Speedo\'s decision.
\"I was immature and made a stupid mistake. I\'m human.
I made a mistake and I definitely learned from it, \"Lochte said in an interview with The Today Show.
Lochte, 32, won a gold medal at the Rio Olympics.
He is the breakout star of 2012 London Olympic Games.
Live TV series \"What Will Ryan Lochte Do? \"
Appear on top shows like himself on 30 Rock and 90210.
Reuters/AFPTopics: sports, Olympic Games-
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