thanks for visiting cnnmoney. what the heck happened to ralph lauren?
In the wardrobe of many people, you can find the iconic polo logo in the United States.
The brand has just opened its first store in Brazil and the Philippines.
In September, Ralph Lauren will open a \"uberluxe\" store for VIPs in Milan, which caused a lot of buzz.
The brand still has prestige. -
Celebrities continue to show the high of designers
Dress on the red carpet.
Kim Kardashian recently released a photo of her husband, Kanye West, having dinner with \"his idol Ralph Lauren\" at the Polo Bar in New York City.
But some things are not right in polo. Ralph Lauren (RL)
Shares have fallen nearly 30% this year to become the third worst performing stock in the overall S & P 500. -
The largest index of listed companies in the United States.
Blame competition and millennials.
Nowadays people can wear sports equipment around the gym, office or town, and there are many brands that can produce sports equipment.
This trend is dubbed \"athletic talent.
\"Related: Can lumbersex save the end of the land? Under Armour (UA)
Is a particularly fierce competition in the field of golf shirts.
Fast scan from Amazon. com (AMZN)
The comments show that there are often 4 people in many under-Armour golf classes.
Many of Ralph Lauren\'s classic shirts are only 4 stars, compared to the ratings of 5 or 5 stars.
Young people generally don\'t like the logo clothing of the ancient board.
\"Mlillennials like to look for more undiscovered brands and can differentiate them.
They prefer not to stick to the rules, \"said Elin Murphy, senior research analyst at Piper Jaffray & Co. fashion brands.
Ralph Lauren\'s growth slowed sharply from the peak of 1990 and 2000.
Americans don\'t spend that much money now.
Most Wall Street analysts rated the stock as \"holding \"---
Level C of the investment community.
The United States will once again learn about the company\'s performance when it releases its latest financial results on Wednesday morning.
Restart Ralph: to get Ralph Lauren back on track, there are three things it needs to do: E-Commerce
Business, accessories business and Asian expansion, says Murphy.
The company is catching up with its peers in e-commerce
Investment is now under way.
Similarly, handbags and other accessories can be big money makers, but competition is fierce and Ralph Lauren is traditionally seen as a men\'s brand.
Dave Weiner, a senior analyst at Deutsche Bank Securities, said: \"If they can do it well, one quarter of their business may be accessories . \".
Currently, it is below 10%.
Asia seems to be the easiest region to win, the study found.
Paul Swinand, analyst at Moringstar, said, \"they have more runways to go in Asia and China . \".
Compared with elite brands such as Prada and Louis Vuitton, Ralph Lauren\'s exposure in this area has just begun to increase.
Ralph Lauren\'s third sale now takes place outside the US.
Overseas expansion will help grow in the long run.
But that doesn\'t help much in the short term, as European and Asian economies are working to restore momentum and the US economy is growing strongly. S.
When the dollar is converted into dollars, the profits earned abroad look insignificant.
No one said Ralph Lauren might be on the road to Leeds Clapham, a brand that started in 2006 as J. C. Penney (JCP)
Broke the long-standing connection with Macy\'s. M).
\"I don\'t think they\'re down,\" Swinand said . \".
But the pony looks tired.